Powerade Active Water partners with Aussie Fitness icon Kayla Itsines and SWEAT
Image: Kayla Itsines with Powerade Active Water
Powerade is thrilled to announce an exciting new partnership with fitness icon Kayla Itsines offering Aussies access to a free 6-month subscription1 to Kayla’s popular fitness app, Sweat.
Kayla Itsines, globally celebrated as a fitness trainer and entrepreneur, has inspired millions with her accessible workout programs and positive approach to health and wellness. Her commitment to helping individuals achieve their fitness goals perfectly aligns with Powerade’s mission to support, inspire and hydrate athletes of all levels.
New research2 commissioned by Powerade has revealed home workouts are making a comeback, almost two thirds (64%) of active Aussies say they face barriers to exercise with time (28%) and affordability (21%) topping the list.
To help Australians achieve their fitness goals, the Powerade Active Water x Sweat partnership offers a 6-month free1 subscription to 18 world-class personal trainers, over 60 training programs, more than 13,000 workouts, as well as recovery sessions and hundreds of recipes.
Kate Miller, Senior Marketing Director at Coca-Cola South Pacific said: “We are thrilled to partner with Kayla Itsines and the Sweat app. Kayla’s enthusiasm for fitness and her commitment to making health accessible for everyone make her a perfect fit for us. Together, we want to support Aussies in their fitness journey – whether you’re a gym-goer, a sports player, or just someone who loves being active.”
The research also found that one in eight (12%) active Aussies admit to feeling ‘gymtimidation’ and feel too scared going to a gym or fitness class for fear of being judged by others.
Fitness mogul Kayla Itsines, and Sweat’s co-founder and head trainer, said: “The Sweat team is excited to collaborate with such a recognisable brand like Powerade to empower Australians to stay hydrated and get active. Whether you love the gym or prefer to workout at home, we can’t wait to welcome Australians to join our incredible Sweat community and find a way to move that feels good. From strength training and Pilates to yoga and HIIT, there is something for everyone.”
Kayla added, “Powerade research found only a quarter (26%) of active Aussies start hydrating ahead of exercise. This partnership not only empowers Aussies to be active, but encourages people to think about hydration before, during and after every Sweat session to help get the most out of their workout.”
Powerade Active Water is scientifically formulated with POWERADE’s ION4 electrolyte system with sodium, potassium, calcium and magnesium to replace electrolytes lost during sweat, B vitamins for energy and natural flavours for taste.
Buy a Powerade Active Water at your local supermarket, petrol station, or convenience store to unlock a 6-month free 1 subscription to the Sweat app (valued at $149.94). Powerade Active Water is sugar-free and comes in four flavours, Peach & Apple, Mango, Lemon Lime and Mixed Berry. Powerade Active Water contains B vitamins for energy and the electrolyte potassium to support hydration. Consume as part of a balanced diet.
1Terms and conditions apply. https://www.coca-cola.com/au/en/legal/terms-and-conditions-paw-and-sweat
About Coca-Cola in Australia: The Coca-Cola Company (NYSE: KO) is a total beverage company, with products sold in more than 200 countries and territories. Our portfolio in Australia includes Coca-Cola, Fanta, Sprite, Powerade and others. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. With our bottling partners, The Coca-Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide. Coca-Cola Europacific Partners (Aust) Pty Ltd is the authorised bottler and distributor of The Coca-Cola Company’s beverage brands in Australia. Coca-Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca-Cola Company and provides marketing, technical and quality services to The Coca-Cola Company in Australia. Learn more at https://www.coca-cola.com/au/en and follow us on Instagram, Facebook and LinkedIn.
About Sweat:
Sweat is a leading women’s fitness app, revolutionising the female fitness landscape and making movement more accessible to women across the globe. Home to over 60 unique programs and more than 13,000 workouts designed by women, for women, Sweat is available in over 145 countries and in eight languages.
About Kayla Itsines
Kayla Itsines is a globally recognised personal trainer whose mission is to provide women with the tools they need to improve their health and fitness. As the co-founder and head trainer at Sweat, Kayla has transformed the women’s fitness landscape, making movement more accessible to women across the globe.
*2 All research and findings have been collected and presented by YouGov on behalf of Powerade.Fieldwork was undertaken between 15th-17th October 2024. The survey was carried out online. The figures have been weighted and are representative of Australians who do some form of physical activity for 30 mins at least once a week.
