After the success of the Games’ Iconic Posters, Paris 2024 and illustrator Ugo Gattoni renew their collaboration for a collector’s “Celebration Edition” available in 2,024 copies.
These Paris 2024 Iconic Posters are true collector’s pieces and will be available for online sales in their nocturnal version from 25 July 2024, the day before the Opening Ceremony of the Olympic Games. In this limited-edition version, new reflections, new lighting effects and fireworks add a touch of celebration to the drawing, 11 days ahead of festivities.
The posters have all been printed in France in 70×100 cm format by Paris 2024 official licensed printer: Oneart, Loiret (45).
To purchase one of the 2,024 Iconic Posters of the Games in their Celebration Edition, see you on 25 July at 9am on the Official Online Store.
“Around Christmas time in 2023, as I was still working on the Paris 2024 Iconic Posters, I unintentionally reversed the colours of the drawing, and that created a nocturnal atmosphere with a tinge of neon. Inspired by this handling mistake, I started creating a new version of the Poster, changing each colour one by one, thus revealing some unexpected secrets of the drawing and paying homage to the beauty of Parisian nights.”Ugo Gattoni, Official Illustrator of the Paris 2024 Iconic Posters
“Ugo presented this alternative version of the Paris 2024 Iconic Posters, and I bought it instantly. I love the idea of showing the world the energy that shines from Paris by night; it is completely different from that of Paris by day. This variation of the Iconic Posters is an ode to celebration, to freedom, and togetherness.”Joachim Roncin, Director of Design at Paris 2024
An augmented reality experience
Any person who owns the Iconic Posters in their daytime version will also be able to enjoy this new edition. For the first time, Paris 2024 and the International Olympic Committee are launching an unprecedented, augmented reality experience of the Iconic Posters on the IOC’s official app @Olympics. The technology enables users to discover in detail and in augmented reality the subtleties of this remarkable work by Ugo Gattoni.
Thanks to a QR code on all Iconic Posters sold since March 2024, these will come to life on 25 July in a nocturnal version of Paris, visually recounting all 2024 sports and Olympic and Paralympic venues in Paris and France. This interactive experience will immerse users in an ocean of details within the artist’s work.
Read more on the genesis of the Official Posters here.
