IT’S NOT A DEMOCRACY SAUSAGE WITHOUT THE SAUCE-MASTERFOODS TOMATO SAUCE REBRANDS TO ‘DEMOCRACY SAUCE’ AS A NOD TO UPCOMING ELECTION
Tuesday 14 April,2025
As the Federal Election nears and the much anticipated democracy sausage season sizzles into action, one thing is certain, a democracy sausage isn’t complete without tomato sauce.
With the polls still up in the air, there’s one debate that’s already been settled, MasterFoods is the sauce that belongs on every democracy sausage. Voted Australia’s favorite sauce* for 7 years running its fair to say MasterFoods has earned its place at sausage sizzles nationwide.
In the spirit of election (or democracy sausage season), the sauce brand is making it official with its new MasterFoods Democracy Sauce, a limited edition rebrand of their iconic tomato sauce, made for what’s arguably the most important snag of 2025.
In 2024 alone, Aussies devoured a whopping 4.9 million litres of MasterFoods Tomato Sauce – that’s almost 10 million bottles of Australia’s most popular tomato sauce! To put that into perspective, that’s enough sauce bottles to circle the MCG…16,000 times, or enough sauce to fill about 250,000 bathtubs. Luckily, us Australians didn’t waste it on taking a bath, and instead lovingly squeezed it onto millions of snags, pies, sausage rolls, chips and whatever else you love a squeeze of tomato sauce on.
Annabel Archer from MasterFoods Australia said:
“We’re so excited to bring these two Aussie icons together – The democracy sausage is a national tradition, and MasterFoods is the perfect sauce to match. As Australia’s favourite tomato sauce, it only felt right to rename our most-loved product in honor of the star of the upcoming election, the Democracy Sauce.”
Whether you’re grabbing a snag at the polling booth or firing up the barbie at home to celebrate democracy, Aussies deserve to top it off with the sauce they love most.
MasterFoods Democracy Sauce will be available to squeeze at select polling stations across the country. For more information, visit masterfoods.com.au.
About Mars Australia:
Mars, Incorporated, is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M’s®, SNICKERS® and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. Mars Food & Nutrition is a segment of Mars, Incorporated, with 2,000 Associates across the globe. It has some of the world’s leading food brands: Ben’s Original™, Kevin’s Natural Foods, Masterfoods®, SEEDS OF CHANGE®, Tasty Bite®, foodspring™, and DOLMIO® enjoyed in more than 30 markets around the world.
For more information about Mars, please visit www.mars.com. Join us on Facebook,Instagram, LinkedIn and YouTube.
