Aussies to Spend Over $500M on Valentine’s Day Gifts and Flowers Remain a Favourite
Sydney, Australia – February 2025 – With Australians expected to spend a record $535 million on Valentine’s Day gifts this year, the demand for premium gifting experiences continues to grow. Traditional gifts such as flowers, chocolates, and dining experiences remain at the forefront, but shifting consumer behaviours indicate a preference for higher-quality, thoughtfully curated gifts that leave a lasting impression.
James Sevens, a long-time industry leader and founder of Mr Roses, has observed key trends shaping the floral and gifting landscape. With almost 60 years in the industry, Stevens has seen the evolution of Valentine’s Day from a simple exchange of flowers to a more personalised and experiential celebration of love.
“Flowers have always been the ultimate symbol of love, and that hasn’t changed,” says Stevens. “A beautifully arranged bouquet will always be a timeless gesture that conveys emotion in a way words often can’t.”
Key Trends in Valentine’s Day Gifting:
- The rise of premium gifting: Consumers are prioritising quality over quantity, seeking long-lasting, high-end options rather than budget-friendly alternatives.
- The convenience factor: A significant increase in last-minute online orders highlights the growing reliance on same-day delivery services to secure luxury gifts.
- Self-gifting and ‘Galentine’s Day’ celebrations: More people are buying flowers for themselves or for friends, showing that Valentine’s Day is evolving beyond traditional romantic gestures.
- Extended celebrations: Orders for gifts are being placed earlier, with some choosing to celebrate over multiple days instead of just February 14th.
Despite economic fluctuations, Valentine’s Day spending continues to rise, highlighting the deep emotional value people place on celebrating love and connection. Stevens has also observed a growing trend in experiential gifting, where the emphasis is on creating meaningful moments rather than simply exchanging presents. Customers are enhancing their floral gifts with rose petals, candles, and other romantic add-ons, turning a simple bouquet into an immersive, memorable experience.
“Valentine’s Day is about more than just the day itself; it’s about the thought that goes into it,” says Stevens. “We’re seeing a shift where people want to ensure their gifts are memorable and carry sentimental value.”
With floral gifts still being a central part of the celebration, Stevens continues to observe a strong demand for high-quality blooms, elegant presentations, and seamless delivery services. As consumers continue to prioritise sentiment and luxury, the Valentine’s Day gifting landscape will likely continue evolving in years to come.
About Mr Roses:
Founded by James Stevens, a leader in Australia’s floral industry, Mr Roses is committed to delivering exceptional quality roses sourced from the world’s best high-altitude growers in Ecuador, Colombia, Kenya, and Ethiopia. With a legacy rooted in decades of expertise, Mr Roses upholds the highest standards in floristry, ensuring that each rose is carefully cultivated for size, longevity, and presentation. Known for its signature luxury packaging and meticulous attention to detail, Mr Roses offers nationwide delivery, including same-day service in major cities, providing a premium floral experience for discerning customers.
